"I don’t need to bring my wallet or phone when I shop at Whole Foods anymore. I can pay with my palm instead.

All I had to do was sign into the Amazon One app, give Amazon permission to use my body’s unique data—aka biometrics—and take a photo of each of my palms. Amazon used those photos to generate a number-based representation called a “palm signature” in its cloud, then deleted the images, the company says."

In a recent conversation with strategic innovator, market visionary and founding Principal of Acuity Market Intelligence, Maxine Most, she spoke to the strengths she has witnessed in how these countries are applying digital identity, “The advent of the mobile phone was ground-breaking in that it provided accessible infrastructure at a low cost to markets that lacked traditional solutions. Biometric identity has added a deeper layer of security to this mobile infrastructure. Simply put, the ability for a person to confirm who they are using their mobile phone encourages them to claim and own their identity.”

"The Prism Project forecasts 1.7 trillion biometric financial service transactions generating $40 billion in revenue between 2024 and 2028," said Maxine Most, CEO and founder of The Prism Project and Acuity Market Intelligence. "These conservative forecasts are based on proprietary bottom-up market sizing models built on independently sourced, quantifiable data."

Launched in January 2024 by Acuity Market Intelligence (www.acuitymi.com), The Prism Project aims to help industry influencers and decision-makers understand, innovate, and implement digital identity technologies and solutions. Acuity Market Intelligence is the leading boutique analyst firm focused on biometric digital identity.

On ID Talk, Max shares her latest insights stemming from her comprehensive research on biometrics in financial services—the product of her Biometric Digital Identity Financial Services Prism report. Among other things, Max discusses the critical need for better education and communication about biometrics, and why collaboration can exponentially increase the size of the market pie that biometrics can address.

In this episode, I speak with Maxine Most, Founder, Principal Analyst, & Chief Strategist of Acuity Market Intelligence.

Maxine is a thought leader and market visionary in the field of biometrics. We discuss her company's origin story, the evolution of the biometrics market, and how her new initiative, The Prism Project, is helping solution providers accelerate the mainstream adoption of enterprise-scale, biometric-centric digital identity technology.